![]()
We build brands people trust
Creators have become the most powerful way people discover brands. Creators’ trusted endorsements shape taste, shift perceptions and bring brands into their stories.
That influence runs deepest in podcasting. Podcast creators hold more sway over our opinions than social influencers or celebrities. And that trust travels with them: 80% of listeners follow their favourite hosts across YouTube, social, live events and community channels*.
Just Add Joy sees podcasts for what they are: multi-platform, culture-shaping ecosystems owned by the true media owners – the creators. We partner directly with these creators to unlock unique opportunities, and connect your brand with audiences who are already paying attention.
*Edison Research
Yet most brands are getting it wrong.
A host read here. An inserted ad there. A transactional brief passed down the chain.
Too often, creators are treated like media channels rather than creative partners. So brands end up buying reach, not building relationships.
The result is bland, skippable content that ignores the very thing that makes creator partnerships powerful: the trust creators have built with their audience.
That's where Just Add Joy comes in
With our dual fluency in advertising rigour and creator collaboration, we build the right idea, develop it with the right creators, and deliver campaigns that earn audiences’ attention.
Our method means your brand message doesn’t only get “reach”. It gets embraced, shared, and remembered.
We’re fully independent with no network to sell, no platform to favour. We don’t offer pre-packaged formats or one-size-fits-all solutions.
Every recommendation is fully bespoke and driven by your brand objectives.
![]()
Here’s how we do it:The Joy Method
1. The big idea
At Just Add Joy, ideas come first. We bridge the gap to help brands think like creators, shaping the creative strategy to bring your brand message to life in ways audiences genuinely enjoy.
2. The right creators
Working with Just Add Joy means getting the perfect creator mix for the brief.
We combine data, creative judgement and direct relationships to identify the creators best placed to deliver against your campaign objectives.
Because we’re independent, we’re free from network constraints. We build a bespoke creator line-up around the idea, not around in-house inventory.
Then, we collaborate with those creators directly to shape branded content that enriches the audience experience, rather than interrupting it.
3. The full ecosystem
We combine creative and media planning expertise to map campaign goals against each creator’s full ecosystem - audio, video, social, live and beyond - so every touchpoint has a clear role and the work lands with the greatest impact. Then we amplify the campaign through paid media and clients' owned channels. All in one consolidated media plan.
How to work with us
End-to-end Podcast Campaigns
Fully managed podcast-led campaigns, through one consolidated media buy.
You bring the brief. We build the creative strategy, creator approach, channel plan and manage the campaign delivery around it, supported by robust reporting and post-campaign analysis.
Complete podcast media campaigns, built entirely around your brand objective.
Wider Channel Partnerships
Branded experiences designed to travel across channels.
We develop creator-led partnerships that give your brand a reason to be talked about, shared and remembered – in podcasting and beyond.
We partner directly with creators who already hold trust, attention and cultural relevance to co-create branded ideas that can move across tv screens, social platforms, onto live stages and into products.
Empowered creators, engaged audiences, and branded experiences that drive business results.
Exclusive IP Access
Content collaborations waiting to happen.
Our direct relationships with creators give us an inside view of their slate and upcoming plans, so brands get access to the most commercially valuable opportunities before they reach the open market.
Some of tomorrow’s most exciting content ideas already exist. They’re sitting with creators who can’t wait to bring them to life. They have the audience, the passion and the platform – but need the right brand partner to make them happen.
Be a part of the next big cultural moment, with your brand at the heart of the story.
0
Of total acquisitions driven by podcast media — outperforming OOH and TV.
0
Engagements from one campaign.
Recognised by LinkedIn as the most successful brand partnership in EMEA.
0
Average dwell time on Just Add Joy branded content.
