L’OR: The Secret Podcast Experience

Our mission was to bring L’OR coffee’s premium quality and artistry to life. But rather than just talking about it, we needed to demonstrate it and craft moments that the audience would remember far longer than a typical sponsored read.

The idea

We introduced The Secret Podcast Experience, a series of pop-up recordings featuring some of the biggest names in podcasting. Each event became a live celebration of taste, creativity, and a damn good cup of coffee.

We built anticipation through a blend of social teasers, host reads and audio ads, drawing listeners in with the promise of something special, without ever revealing the lineup until the last moment.

The series launched with White Wine Question Time, where Kate Thornton was joined by celebrity MasterChef winner Lisa Snowdon. Culinary icon Nadiya Hussain appeared on Table Manners alongside Jessie and Lennie Ware. DJ Fat Tony joined Talk Art with Russell Tovey and Robert Diament.

For those who missed out, or just wanted to relive the experience in their PJs, every recording was released as a full-length episode.

By combining L’OR’s premium coffee with podcasting’s finest, we made sure L’OR wasn’t just heard, it was savoured.