Adobe Express:
The Manifesto Method
Adobe Express needed solopreneurs to see it, use it and need it – transforming it from a design tool into an essential part of building a business.
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The idea
We wanted to engage with solopreneurs where they spend their time. Podcasts, particularly those focused on entrepreneurship and personal growth, are a critical touchpoint for this audience.
We developed The Manifesto Method – a structured framework to help solopreneurs define their vision, distill their core beliefs and turn them into powerful visual manifestos using Adobe Express. Rather than sponsoring podcasts, we co-created content with creators to deliver real value and embed Adobe Express into the entrepreneurial journey.
We partnered with Steven Bartlett’s The Diary of a CEO and the entire Flight Story network – a community that already lived and breathed entrepreneurship. Davina McCall shared her Midlife Manifesto. Paul C. Brunson revealed his Manifesto for Better Conversations. Thousands of solopreneurs followed suit. A £10,000 prize fund fuelled participation, while social and behind-the-scenes content created a seamless, multi-platform experience.
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The result
Engagements from one campaign.
Of total acquisitions driven by podcast media — outperforming OOH and TV.
New free trial accounts created
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Credits
Client: Adobe Express
Creative & Strategy: Just Add Joy
Media: Flight Story
Social & Amplification: That Lot